Arupa is a high-quality nature retreat experience in amidst of mountains, lakes and vegetation of Shan state, Myanmar. It is an experience created from admiration of local landscape, resources and Pa-Oh culture. It aims to preserve the landscape it is positioned at and be the exemplary of the nature preservation projects. The branding is inspired by its name ‘arupa’ which means formless. Abstract graphic elements form its identity to create a sense of tranquility and spirituality which what retreats are about. Its logomark is inspired by a meditative gesture in an abstract form. The logotype is inspired by the mountain thus the slanted curve that joins ‘a’ and ‘r’.