CAROL was founded with the aim of modernising gold jewelry, particularly for the affluent women of Myanmar. Simplicity and elegance make up its essence: a fine gold jewelry brand that celebrates contemporary women and their ever-changing journey. Every piece of CAROL’s jewelry manifests classic aesthetics, handcrafted and designed in Myanmar for today’s modern women: elegant, simple, feminine and independent.
The logotype is constructed with delicate serif typeface that embodies elegance and understated luxury with a unique personality. The logomark is formed by combining ‘C’ and ‘O’ from CAROL to represent classic jewelry silhouette: ring, bangle, pendant which are commonly circular. The color palette is made of shades of neutrals for its simplicity and versatility (just like gold jewelry) with an accent of red to represent passion and allure.