EVER is a purveyor of jade for decades and has its own value chain from mining to end products. It aims to be the trustworthy brand for global customers who are seeking fine burmese jade.
The rebrand aims to position EVER as the forerunner in the market and enable the brand to compete on international stage as well as local. Jade symbolises purity and is best known for its green hues. Therefore the brand palette is built on different hues of green to represent the different shades. The contrast of the dark and light green create a soothing yet impactful feel.
EVER means eternity and the logomark is inspired by the concept of infinity knot and is constructed with interlocking lines that are subtly composed of the letter E, V and R.